push codes

pm/daily_content/en-cn.properties

@@ -3,3 +3,4 @@ home_content_detail=首页内容数据-分日明细
 home_content_by_month=首页内容数据-月均
 ai_content_detail=ai内容数据-分日明细
 ai_content_by_month=ai内容数据-月均
+home_content_retention=分类用户次留
\ No newline at end of file

pm/daily_content/etl/create_daily_content_retention.sql

+--***************************************************************
+--*脚本名称:
+--*功能: 内容日报-简化版-for 思璟
+--*业务名称: pm
+--*输入数据:
+--*作者: weiyimin@igengmei.com
+--*更新时间:
+--***************************************************************
+
+--设置全局变量&UDF
+SET mapreduce.job.queuename=data;
+
+--使用bl数据库
+USE pm;
+
+--创建BL层内部表
+CREATE TABLE IF NOT EXISTS pm.tl_pm_content_retention
+(
+ day_id string comment '{"chs_name":"当天日期","description":"","etl":"","value":"","remark":""}',
+ device_os_type string comment '{"chs_name":"设备类型","description":"","etl":"","value":"","remark":""}',
+ active_type string comment '{"chs_name":"活跃类型","description":"","etl":"","value":"","remark":""}',
+ channel string comment '{"chs_name":"渠道","description":"","etl":"","value":"","remark":""}',
+ dau BIGINT comment '{"chs_name":"日活","description":"","etl":"","value":"","remark":""}',
+ retention_rate string comment '{"chs_name":"次留率","description":"","etl":"","value":"","remark":""}',
+ home_good_click_uv BIGINT comment '{"chs_name":"首页good click设备数","description":"","etl":"","value":"","remark":""}',
+ home_good_click_quality string comment '{"chs_name":"首页gc用户次留率/全站次留率","description":"","etl":"","value":"","remark":""}',
+ home_ungood_click_uv BIGINT comment '{"chs_name":"点击首页卡片但非gc设备数","description":"","etl":"","value":"","remark":""}',
+ home_ungood_click_quality string comment '{"chs_name":"点击首页卡片但非gc设备次留率/全站次留率","description":"","etl":"","value":"","remark":""}',
+ no_click_uv BIGINT comment '{"chs_name":"未点击首页feed卡片设备数","description":"","etl":"","value":"","remark":""}',
+ no_click_uv_quality string comment '{"chs_name":"未点击首页feed卡片设备次留率/全站次留率","description":"","etl":"","value":"","remark":""}',
+ home_good_click_retention_quality string comment '{"chs_name":"当天点击首页feed卡片，且次日依旧点击的次留率/全站次留率","description":"","etl":"","value":"","remark":""}'
+)comment '内容日报-分用户次留'
+PARTITIONED BY (PARTITION_DAY STRING comment '分区日期')
+ROW FORMAT DELIMITED
+FIELDS TERMINATED BY '\t'
+COLLECTION ITEMS TERMINATED BY '\002'
+MAP KEYS TERMINATED BY '\003'
+LINES TERMINATED BY '\n'
+STORED AS TEXTFILE;
\ No newline at end of file

pm/daily_content/report/ai_content_by_month.sql

@@ -8,9 +8,9 @@ SELECT
         ,ai_report_card_click_uv AS `ai结果页内容卡片点击uv`
         ,ai_report_card_click_pv AS `ai结果页内容卡片点击pv`
         ,ai_report_good_click AS `来源于ai结果页的good click`
-        ,CONCAT(ROUND(ai_report_card_click_uv/ai_report_uv*100,2),'%') AS `ai结果页内容卡片点击uv/DAU`
-        ,CONCAT(ROUND(ai_report_card_click_pv/ai_report_uv*100,2),'%') AS `ai结果页内容卡片点击pv/DAU`
-        ,CONCAT(ROUND(ai_report_good_click/ai_report_uv*100,2),'%') AS `来源于ai结果页的good click/DAU`
+        ,CONCAT(ROUND(ai_report_card_click_uv/ai_report_uv*100,2),'%') AS `ai结果页内容卡片点击uv/ai结果页uv`
+        ,CONCAT(ROUND(ai_report_card_click_pv/ai_report_uv*100,2),'%') AS `ai结果页内容卡片点击pv/ai结果页uv`
+        ,CONCAT(ROUND(ai_report_good_click/ai_report_uv*100,2),'%') AS `来源于ai结果页的good click/ai结果页uv`
 FROM
 (
     select substr(day_id,1,6) as month

pm/daily_content/report/ai_content_detail.sql

@@ -8,9 +8,9 @@ SELECT
         ,ai_report_card_click_uv AS `ai结果页内容卡片点击uv`
         ,ai_report_card_click_pv AS `ai结果页内容卡片点击pv`
         ,ai_report_good_click AS `来源于ai结果页的good click`
-        ,NVL(CONCAT(ROUND(ai_report_card_click_uv/ai_report_uv*100,2),'%'),0) AS `ai结果页内容卡片点击uv/DAU`
-        ,NVL(CONCAT(ROUND(ai_report_card_click_pv/ai_report_uv*100,2),'%'),0) AS `ai结果页内容卡片点击pv/DAU`
-        ,NVL(CONCAT(ROUND(ai_report_good_click/ai_report_uv*100,2),'%'),0) AS `来源于ai结果页的good click/DAU`
+        ,NVL(CONCAT(ROUND(ai_report_card_click_uv/ai_report_uv*100,2),'%'),0) AS `ai结果页内容卡片点击uv/ai结果页uv`
+        ,NVL(CONCAT(ROUND(ai_report_card_click_pv/ai_report_uv*100,2),'%'),0) AS `ai结果页内容卡片点击pv/ai结果页uv`
+        ,NVL(CONCAT(ROUND(ai_report_good_click/ai_report_uv*100,2),'%'),0) AS `来源于ai结果页的good click/ai结果页uv`
 FROM pm.tl_pm_content_v3
 where partition_day>='20201018' and partition_day <= regexp_replace(DATE_SUB(current_date,1) ,'-','')
 order by `日期`,`系统`,`活跃`,`渠道`
\ No newline at end of file

pm/daily_content/report/home_content_retention.sql

+select substr(day_id,1,6) `日期`
+        ,device_os_type `系统`
+        ,active_type `活跃`
+        ,channel `渠道`
+        ,round(avg(home_good_click_uv),0) as `首页good click设备数`
+        ,round(avg(if(home_good_click_quality=0,NULL,home_good_click_quality)),2) as `首页gc用户次留率/全站次留率`
+        ,round(avg(home_ungood_click_uv),0) as `点击首页卡片但非gc设备数`
+        ,round(avg(if(home_ungood_click_quality=0,NULL,home_ungood_click_quality)),2) as `点击首页卡片但非gc设备次留率/全站次留率`
+        ,round(avg(no_click_uv),0) as `未点击首页feed卡片设备数`
+        ,round(avg(if(no_click_uv_quality=0,NULL,no_click_uv_quality)),2) as `未点击首页feed卡片设备次留率/全站次留率`
+        ,round(avg(if(home_good_click_retention_quality=0,NULL,home_good_click_retention_quality)),2) as `当天点击首页feed卡片，且次日依旧点击的次留率/全站次留率`
+FROM pm.tl_pm_content_retention
+where partition_day>='20201018' and partition_day <= regexp_replace(DATE_SUB(current_date,1) ,'-','')
+group by substr(day_id,1,6),device_os_type,active_type,channel
+order by `日期`,`系统`,`活跃`,`渠道`
\ No newline at end of file

pm/daily_content_retention/en-cn.properties

-daily_content_retention=内容日报-次留率

pm/daily_content_retention/job/step1_1.job

-#step1_1.job
-type=command
-command=sh /home/bi/bi-report/lib/shell/waitsuccess.sh hive online bl_hdfs_maidian_updates
\ No newline at end of file

pm/daily_content_retention/job/step1_2.job

-#step1_2.job
-type=command
-command=sh /home/bi/bi-report/lib/shell/waitsuccess.sh hive online ml_device_day_active_status
\ No newline at end of file

pm/daily_content_retention/job/step1_3.job

-#step1_3.job
-type=command
-command=sh /home/bi/bi-report/lib/shell/waitsuccess.sh hive ml ML_D_CT_DV_DEVICECLEAN_DIMEN_D
\ No newline at end of file

pm/daily_content_retention/job/step1_4.job

-#step1_3.job
-type=command
-command=sh /home/bi/bi-report/lib/shell/waitsuccess.sh hive DIM DIM_AI_CHANNEL_ZP_NEW
\ No newline at end of file

pm/daily_content_retention/job/step2.job

-#step2.job
-type=command
-dependencies=step1_1,step1_2,step1_3,step1_4
-command=curl -X GET http://localhost:8553/api/report/email/daily_content_retention/weiyimin@igengmei.com/hanyingyue@igengmei.com
\ No newline at end of file

pm/daily_content_retention/report/daily_content_retention.sql

-select substr(day_id,1,6) as month
-        ,device_os_type
-        ,active_type
-        ,channel
-        ,round(avg(dau),0) as dau
-        ,round(avg(if(retention_rate=0,NULL,retention_rate)),2) as retention_rate
-        ,round(avg(home_good_click_uv),0) as home_good_click_uv
-        ,round(avg(if(home_good_click_quality=0,NULL,home_good_click_quality)),2) as home_good_click_quality
-        ,round(avg(home_ungood_click_uv),0) as home_ungood_click_uv
-        ,round(avg(if(home_ungood_click_quality=0,NULL,home_ungood_click_quality)),2) as home_ungood_click_quality
-        ,round(avg(no_click_uv),0) as no_click_uv
-        ,round(avg(if(no_click_uv_quality=0,NULL,no_click_uv_quality)),2) as no_click_uv_quality
-        ,round(avg(if(home_good_click_retention_quality=0,NULL,home_good_click_retention_quality)),2) as home_good_click_retention_quality
-
-from
-(
-    SELECT
-            day_id
-            ,device_os_type
-            ,active_type
-            ,channel
-            ,dau
-            ,COALESCE(ROUND(retention_num/dau*100,2),0) AS retention_rate
-            ,home_good_click_uv
-            ,COALESCE(ROUND(home_good_click_retention_num*dau/home_good_click_uv/retention_num,2),0) as home_good_click_quality
-            ,home_ungood_click_uv
-            ,COALESCE(ROUND(home_ungood_click_retention_num*dau/home_ungood_click_uv/retention_num,2),0) as home_ungood_click_quality
-            ,no_click_uv
-            ,COALESCE(ROUND(no_click_uv_retention_num*dau/no_click_uv/retention_num,2),0) as no_click_uv_quality
-            ,COALESCE(ROUND(home_good_click_uv_2*dau/home_good_click_uv/retention_num,2),0) as home_good_click_retention_quality
-    FROM
-    (
-        SELECT regexp_replace(substr(t1.partition_date,1,10),'-','') as day_id
-                ,device_os_type
-                ,active_type
-                ,channel
-                ,count(distinct t1.device_id) as dau
-                ,count(distinct t2.device_id) as retention_num
-                ,count(distinct t3.cl_id) as home_good_click_uv
-                ,count(distinct t5.cl_id) as home_good_click_uv_2
-                ,count(distinct case when t3.cl_id is not null then t2.device_id end) as home_good_click_retention_num
-                ,count(distinct case when t4.cl_id is not null and t3.cl_id is null then t4.cl_id end) as home_ungood_click_uv
-                ,count(distinct case when t4.cl_id is not null and t3.cl_id is null then t2.device_id end) as home_ungood_click_retention_num
-                ,count(distinct case when t4.cl_id is null and t3.cl_id is null then t1.device_id end) as no_click_uv
-                ,count(distinct case when t4.cl_id is not null and t3.cl_id is null then t2.device_id end) as no_click_uv_retention_num
-
-        FROM
-        (
-            SELECT partition_date,a.device_os_type,b.active_type,device_id,v.channel
-            FROM
-            (
-                SELECT concat_ws('-',substr(partition_date,1,4),substr(partition_date,5,2),substr(partition_date,7,2)) AS partition_date
-                        ,array(device_os_type,'合计') as device_os_type
-                        ,array(CASE WHEN active_type = '4'  THEN '老活跃设备'
-                              WHEN active_type  IN ('1','2')  THEN '新增设备' END,'合计') AS active_type
-                        ,device_id
-                        ,array(CASE WHEN tmp.is_ai_channel='true' THEN 'AI' ELSE '其他' END , '合计') as channel
-                FROM online.ml_device_day_active_status m
-                    LEFT JOIN
-                    (SELECT code,is_spam,is_ai_channel,partition_day
-                        FROM DIM.DIM_AI_CHANNEL_ZP_NEW
-                        WHERE partition_day >='20190701' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-',''))tmp
-                    on first_channel_source_type=tmp.code and m.partition_date=tmp.partition_day
-                WHERE partition_date>='20190701' AND partition_date<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
-                AND active_type IN ('1','2','4')
-                AND first_channel_source_type not IN ('yqxiu1','yqxiu2','yqxiu3','yqxiu4','yqxiu5','mxyc1','mxyc2','mxyc3'
-                        ,'wanpu','jinshan','jx','maimai','zhuoyi','huatian','suopingjingling','mocha','mizhe','meika','lamabang'
-                        ,'js-az1','js-az2','js-az3','js-az4','js-az5','jfq-az1','jfq-az2','jfq-az3','jfq-az4','jfq-az5','toufang1'
-                        ,'toufang2','toufang3','toufang4','toufang5','toufang6','TF-toufang1','TF-toufang2','TF-toufang3','TF-toufang4'
-                        ,'TF-toufang5','tf-toufang1','tf-toufang2','tf-toufang3','tf-toufang4','tf-toufang5','benzhan','promotion_aso100'
-                        ,'promotion_qianka','promotion_xiaoyu','promotion_dianru','promotion_malioaso','promotion_malioaso-shequ'
-                        ,'promotion_shike','promotion_julang_jl03','promotion_zuimei','','unknown')
-                AND first_channel_source_type not LIKE 'promotion\_jf\_%'
-            )mas
-            lateral view explode(mas.device_os_type ) a as device_os_type
-            lateral view explode(mas.active_type ) b as active_type
-            lateral view explode(mas.channel ) v as channel
-        )t1
-        LEFT JOIN
-        (--活跃设备
-            SELECT device_id
-                    ,concat_ws('-',substr(partition_date,1,4),substr(partition_date,5,2),substr(partition_date,7,2)) AS partition_date
-            FROM online.ml_device_day_active_status
-            WHERE partition_date>='20190701' AND partition_date<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
-        )t2
-        ON t1.device_id=t2.device_id and date_add(t1.partition_date,1)=t2.partition_date
-
-        left join
-        (
-            SELECT concat_ws('-',substr(partition_date,1,4),substr(partition_date,5,2),substr(partition_date,7,2)) AS partition_date
-                    ,cl_id
-                    ,count(distinct time_str) as pv
-            FROM online.bl_hdfs_maidian_updates
-            WHERE partition_date>='20190701' AND partition_date<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
-            and referrer='home'
-            AND action = 'page_view'
-            AND page_name IN ('diary_detail','topic_detail','post_detail','user_post_detail','doctor_post_detail','question_detail','answer_detail','question_answer_detail',
-                              'video_steep','article_detail','wiki_detail','product_detail','wiki_brand','wiki_collect','welfare_detail')
-            and page_stay>=20
-            group by partition_date,cl_id
-        )t3
-        on t1.partition_date=t3.partition_date and t1.device_id=t3.cl_id
-        left join
-        (
-            SELECT concat_ws('-',substr(partition_date,1,4),substr(partition_date,5,2),substr(partition_date,7,2)) AS partition_date
-                    ,cl_id
-                    ,count(distinct time_str) as pv
-            FROM online.bl_hdfs_maidian_updates
-            WHERE partition_date>='20190701' AND partition_date<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
-            AND action='on_click_card'
-            AND page_name ='home'
-            and params['card_content_type'] in ('diary','user_post','answer','qa')
-            group by partition_date,cl_id
-        )t4
-        on t1.partition_date=t4.partition_date and t1.device_id=t4.cl_id
-        LEFT JOIN
-        (--活跃设备
-            SELECT concat_ws('-',substr(partition_date,1,4),substr(partition_date,5,2),substr(partition_date,7,2)) AS partition_date
-                    ,cl_id
-                    ,count(distinct time_str) as pv
-            FROM online.bl_hdfs_maidian_updates
-            WHERE partition_date>='20190701' AND partition_date<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
-            and referrer='home'
-            AND action = 'page_view'
-            AND page_name IN ('diary_detail','topic_detail','post_detail','user_post_detail','doctor_post_detail','question_detail','answer_detail','question_answer_detail',
-                              'video_steep','article_detail','wiki_detail','product_detail','wiki_brand','wiki_collect','welfare_detail')
-            and page_stay>=20
-            group by partition_date,cl_id
-        )t5
-        ON t3.cl_id=t5.cl_id and date_add(t3.partition_date,1)=t5.partition_date
-        left join
-        ( -- 去掉黑名单设备
-            select distinct device_id
-            from ML.ML_D_CT_DV_DEVICECLEAN_DIMEN_D
-            where PARTITION_DAY = regexp_replace(DATE_SUB(current_date,1) ,'-','')
-            AND is_abnormal_device = 'true'
-        )spam_pv
-        on t1.device_id =spam_pv.device_id
-        WHERE spam_pv.device_id IS NULL
-        group by t1.partition_date,device_os_type,active_type,channel
-    )t1
-)t2
-group by substr(day_id,1,6)
-        ,device_os_type
-        ,active_type
-        ,channel