push codes

pm/daily_push/en-cn.properties

-daily_recommend_strategy=首页推荐策略日报
\ No newline at end of file
+daily_push=push日报-策略方向
+daily_push_click=push拉起设备数据
+personal_push_received=push接收设备数据
\ No newline at end of file

pm/daily_push/report/daily_push.sql

-SELECT
-    day_id as `日期`,
-    device_os_type as `设备类型`,
-    active_type as `活跃类型`,
-    card_content_type as `卡片类型`,
-    recommend_type as `推荐类型`,
-    NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card/2)/card_exposure*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片精准曝光PV`,
-    NVL(CONCAT(ROUND(card_click/card_exposure*100,2),'%'),0) as `首页卡片点击PV/首页卡片精准曝光PV`,
-    NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card/2)/card_click*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片点击PV`,
-    card_click as `首页卡片点击PV`,
-    card_exposure as `首页卡片精准曝光PV`,
-    (navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card/2)as `有效二跳pv`,
-    avg_page_stay as `来自I的单PV平均浏览时长`,
-    navbar_search as `来自I的搜索框+搜索按钮点击PV`,
-    highlight_word as `来自I的文内搜索点击PV`,
-    self_welfare_card as `来自I的商品卡片点击PV`,
-    recommend_welfare_card as `来自I的推荐商品+查看全部商品点击pv`,
-    recommend_content_card as `来自I的推荐内容点击pv`,
-    '未配置' as `来自I的推荐专题点击pv`,
-    '未上线' as `来自I的转诊点击pv`,
-    '未上线' as `来自I的视频面诊点击pv`
-FROM pm.tl_pm_recommend_strategy_d
-WHERE partition_day>='20200627' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
-order by `日期` desc ,`设备类型`,`活跃类型`,`卡片类型`,`推荐类型`;
\ No newline at end of file

pm/daily_push/report/daily_push_click.sql

+select day_id as `日期`
+        ,device_os_type as `设备类型`
+        ,active_type as `活跃类型`
+        ,NVL(CONCAT(ROUND(is_open_uv/dau*100,2),'%'),0) as `push开启设备数/DAU`
+        ,NVL(CONCAT(ROUND(op_push_open_uv/is_open_uv*100,2),'%'),0) as `运营push拉起设备/push开启设备数`
+        ,NVL(CONCAT(ROUND(op_push_open_pv/is_open_uv*100,2),'%'),0) as `运营push拉起人次/push开启设备数`
+        ,NVL(CONCAT(ROUND(op_push_open_2_uv/is_open_uv*100,2),'%'),0) as `运营push拉起有2跳设备/push开启设备数`
+        ,NVL(CONCAT(ROUND(op_push_open_2_pv/is_open_uv*100,2),'%'),0) as `运营push拉起有2跳人次/push开启设备数`
+        ,NVL(CONCAT(ROUND(op_push_open_2_pv/op_push_open_pv*100,2),'%'),0) as `运营push二跳率=2跳人次/拉起人次`
+
+        ,NVL(CONCAT(ROUND(auto_push_open_uv/is_open_uv*100,2),'%'),0) as `自动化push拉起设备/push开启设备数`
+        ,NVL(CONCAT(ROUND(auto_push_open_pv/is_open_uv*100,2),'%'),0) as `自动化push拉起人次/push开启设备数`
+        ,NVL(CONCAT(ROUND(auto_push_open_2_uv/is_open_uv*100,2),'%'),0) as `自动化push拉起有2跳设备/push开启设备数`
+        ,NVL(CONCAT(ROUND(auto_push_open_2_pv/is_open_uv*100,2),'%'),0) as `自动化push拉起有2跳人次/push开启设备数`
+        ,NVL(CONCAT(ROUND(auto_push_open_2_pv/auto_push_open_pv*100,2),'%'),0) as `自动化push二跳率=2跳人次/拉起人次`
+
+        ,NVL(CONCAT(ROUND(ctr_push_open_uv/is_open_uv*100,2),'%'),0) as `ctr push拉起设备/push开启设备数`
+        ,NVL(CONCAT(ROUND(ctr_push_open_pv/is_open_uv*100,2),'%'),0) as `ctr push拉起人次/push开启设备数`
+        ,NVL(CONCAT(ROUND(ctr_push_open_2_uv/is_open_uv*100,2),'%'),0) as `ctr push拉起有2跳设备/push开启设备数`
+        ,NVL(CONCAT(ROUND(ctr_push_open_2_pv/is_open_uv*100,2),'%'),0) as `ctr push拉起有2跳人次/push开启设备数`
+        ,NVL(CONCAT(ROUND(ctr_push_open_2_pv/ctr_push_open_pv*100,2),'%'),0) as `ctr push二跳率=2跳人次/拉起人次`
+
+        ,NVL(CONCAT(ROUND(non_ctr_push_open_uv/is_open_uv*100,2),'%'),0) as `non_ctr push拉起设备/push开启设备数`
+        ,NVL(CONCAT(ROUND(non_ctr_push_open_pv/is_open_uv*100,2),'%'),0) as `non_ctr push拉起人次/push开启设备数`
+        ,NVL(CONCAT(ROUND(non_ctr_push_open_2_uv/is_open_uv*100,2),'%'),0) as `non_ctr push拉起有2跳设备/push开启设备数`
+        ,NVL(CONCAT(ROUND(non_ctr_push_open_2_pv/is_open_uv*100,2),'%'),0) as `non_ctr push拉起有2跳人次/push开启设备数`
+        ,NVL(CONCAT(ROUND(non_ctr_push_open_2_pv/non_ctr_push_open_pv*100,2),'%'),0) as `non_ctr push二跳率=2跳人次/拉起人次`
+from pm.tl_pm_push_click_d
+where partition_day>='20200708' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
+order by `日期`,`设备类型`,`活跃类型`

pm/daily_push/report/personal_push_click_rate.sql

-SELECT
-    day_id as `日期`,
-    device_os_type as `设备类型`,
-    active_type as `活跃类型`,
-    card_content_type as `卡片类型`,
-    recommend_type as `推荐类型`,
-    NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card/2)/card_exposure*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片精准曝光PV`,
-    NVL(CONCAT(ROUND(card_click/card_exposure*100,2),'%'),0) as `首页卡片点击PV/首页卡片精准曝光PV`,
-    NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card/2)/card_click*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片点击PV`,
-    card_click as `首页卡片点击PV`,
-    card_exposure as `首页卡片精准曝光PV`,
-    (navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card/2)as `有效二跳pv`,
-    avg_page_stay as `来自I的单PV平均浏览时长`,
-    navbar_search as `来自I的搜索框+搜索按钮点击PV`,
-    highlight_word as `来自I的文内搜索点击PV`,
-    self_welfare_card as `来自I的商品卡片点击PV`,
-    recommend_welfare_card as `来自I的推荐商品+查看全部商品点击pv`,
-    recommend_content_card as `来自I的推荐内容点击pv`,
-    '未配置' as `来自I的推荐专题点击pv`,
-    '未上线' as `来自I的转诊点击pv`,
-    '未上线' as `来自I的视频面诊点击pv`
-FROM pm.tl_pm_recommend_strategy_d
-WHERE partition_day>='20200627' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
-order by `日期` desc ,`设备类型`,`活跃类型`,`卡片类型`,`推荐类型`;
\ No newline at end of file

pm/daily_push/report/personal_push_received.sql

+select day_id as `日期`
+        ,device_os_type as `设备类型`
+        ,active_type as `活跃类型`
+        ,NVL(CONCAT(ROUND(sum(case when push_type = '101' then click_dev_num end)/sum(case when push_type = '101' then received_dev_num end)*100,2),'%'),0) as `ctr帖子点击率`
+        ,NVL(CONCAT(ROUND(sum(case when push_type = '102' then click_dev_num end)/sum(case when push_type = '102' then received_dev_num end)*100,2),'%'),0) as `ctr日记点击率`
+        ,NVL(CONCAT(ROUND(sum(case when push_type = '103' then click_dev_num end)/sum(case when push_type = '103' then received_dev_num end)*100,2),'%'),0) as `ctr回答点击率`
+        ,NVL(CONCAT(ROUND(sum(case when push_type = '111' then click_dev_num end)/sum(case when push_type = '111' then received_dev_num end)*100,2),'%'),0) as `非ctr帖子点击率`
+        ,NVL(CONCAT(ROUND(sum(case when push_type = '112' then click_dev_num end)/sum(case when push_type = '112' then received_dev_num end)*100,2),'%'),0) as `非ctr日记点击率`
+        ,NVL(CONCAT(ROUND(sum(case when push_type = '113' then click_dev_num end)/sum(case when push_type = '113' then received_dev_num end)*100,2),'%'),0) as `非ctr回答点击率`
+        ,NVL(ROUND(sum(case when push_type = '101' then received_dev_num end)/sum(case when push_type = '111' then received_dev_num end),2),0) as `ctr帖子接收设备数/非ctr帖子接收设备数`
+        ,NVL(ROUND(sum(case when push_type = '102' then received_dev_num end)/sum(case when push_type = '112' then received_dev_num end),2),0) as `ctr日记接收设备数/非ctr日记接收设备数`
+        ,NVL(ROUND(sum(case when push_type = '103' then received_dev_num end)/sum(case when push_type = '113' then received_dev_num end),2),0) as `ctr回答接收设备数/非ctr回答接收设备数`
+        ,NVL(sum(case when push_type = '101' then received_dev_num end),0) as `ctr帖子接收设备数`
+        ,NVL(sum(case when push_type = '102' then received_dev_num end),0) as `ctr日记接收设备数`
+        ,NVL(sum(case when push_type = '103' then received_dev_num end),0) as `ctr回答接收设备数`
+        ,NVL(sum(case when push_type = '111' then received_dev_num end),0) as `非ctr帖子接收设备数`
+        ,NVL(sum(case when push_type = '112' then received_dev_num end),0) as `非ctr日记接收设备数`
+        ,NVL(sum(case when push_type = '113' then received_dev_num end),0) as `非ctr回答接收设备数`
+from pm.tl_pm_push_receive_d
+where partition_day>='20200708' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
+and day_id>='20200626'
+group by day_id
+        ,device_os_type
+        ,active_type
+order by `日期`,`设备类型`,`活跃类型`
\ No newline at end of file