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bi-report
Commit c6ad9dac authored by 魏艺敏's avatar 魏艺敏
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pm/daily_recommend_strategy/report/content_ctr.sql
View file @ c6ad9dac
...@@ -2,7 +2,7 @@ SELECT ...@@ -2,7 +2,7 @@ SELECT
day_id as `日期`, day_id as `日期`,
device_os_type as `设备类型`, device_os_type as `设备类型`,
active_type as `活跃类型`, active_type as `活跃类型`,
grey_type as `灰度`, grey_type as `灰度类型`,
page_name as `页面`, page_name as `页面`,
NVL(CONCAT(ROUND(wel_click_pv/wel_exp_pv*100,2),'%'),0) as `内容页你可能喜欢美购卡片点击PV/该类卡片曝光PV`, NVL(CONCAT(ROUND(wel_click_pv/wel_exp_pv*100,2),'%'),0) as `内容页你可能喜欢美购卡片点击PV/该类卡片曝光PV`,
NVL(CONCAT(ROUND(content_click_pv/content_exp_pv*100,2),'%'),0) as `内容页你可能喜欢内容卡片点击PV/该类卡片曝光PV`, NVL(CONCAT(ROUND(content_click_pv/content_exp_pv*100,2),'%'),0) as `内容页你可能喜欢内容卡片点击PV/该类卡片曝光PV`,
......
pm/daily_recommend_strategy/report/home_recommend_strategy.sql
View file @ c6ad9dac
SELECT --SELECT
day_id as `日期`, -- day_id as `日期`,
device_os_type as `设备类型`, -- device_os_type as `设备类型`,
active_type as `活跃类型`, -- active_type as `活跃类型`,
card_content_type as `卡片类型`, -- card_content_type as `卡片类型`,
recommend_type as `推荐类型`, -- recommend_type as `推荐类型`,
NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_exposure*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片精准曝光PV`, -- NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_exposure*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片精准曝光PV`,
NVL(CONCAT(ROUND(card_click/card_exposure*100,2),'%'),0) as `首页卡片点击PV/首页卡片精准曝光PV`, -- NVL(CONCAT(ROUND(card_click/card_exposure*100,2),'%'),0) as `首页卡片点击PV/首页卡片精准曝光PV`,
NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_click*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片点击PV`, -- NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_click*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片点击PV`,
card_click as `首页卡片点击PV`, -- card_click as `首页卡片点击PV`,
card_exposure as `首页卡片精准曝光PV`, -- card_exposure as `首页卡片精准曝光PV`,
(navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)as `有效二跳pv`, -- (navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)as `有效二跳pv`,
avg_page_stay as `来自I的单PV平均浏览时长`, -- avg_page_stay as `来自I的单PV平均浏览时长`,
navbar_search as `来自I的搜索框+搜索按钮点击PV`, -- navbar_search as `来自I的搜索框+搜索按钮点击PV`,
highlight_word as `来自I的文内搜索点击PV`, -- highlight_word as `来自I的文内搜索点击PV`,
self_welfare_card as `来自I的商品卡片点击PV`, -- self_welfare_card as `来自I的商品卡片点击PV`,
recommend_welfare_card as `来自I的推荐商品+查看全部商品点击pv`, -- recommend_welfare_card as `来自I的推荐商品+查看全部商品点击pv`,
recommend_content_card as `来自I的推荐内容点击pv`, -- recommend_content_card as `来自I的推荐内容点击pv`,
-- '未配置' as `来自I的推荐专题点击pv`, ---- '未配置' as `来自I的推荐专题点击pv`,
transfer_card as `来自I的转诊点击pv`, -- transfer_card as `来自I的转诊点击pv`,
video_consultation as `来自I的视频面诊点击pv`, -- video_consultation as `来自I的视频面诊点击pv`,
if(total_post_pv-post_click_pv>=0,total_post_pv-post_click_pv,0) as `帖子页链接点击pv(近似值)` -- if(total_post_pv-post_click_pv>=0,total_post_pv-post_click_pv,0) as `帖子页链接点击pv(近似值)`
FROM pm.tl_pm_recommend_strategy_d --FROM pm.tl_pm_recommend_strategy_d
WHERE partition_day>='20200907' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-','') --WHERE partition_day>='20200907' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
--and card_content_type not in ('special')
--and recommend_type not in ('新用户AI帖优先','热点卡片','新用户精华帖优先','hotspot_feed')
--order by `日期` desc ,`设备类型`,`活跃类型`,`卡片类型`,`推荐类型`;
select *
from
(
select
day_id as `日期`,
device_os_type as `设备类型`,
active_type as `活跃类型`,
card_content_type as `卡片类型`,
recommend_type as `推荐类型`,
NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_exposure*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片精准曝光PV`,
NVL(CONCAT(ROUND(card_click/card_exposure*100,2),'%'),0) as `首页卡片点击PV/首页卡片精准曝光PV`,
NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_click*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片点击PV`,
card_click as `首页卡片点击PV`,
card_exposure as `首页卡片精准曝光PV`,
(navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)as `有效二跳pv`,
avg_page_stay as `来自I的单PV平均浏览时长`,
navbar_search as `来自I的搜索框+搜索按钮点击PV`,
highlight_word as `来自I的文内搜索点击PV`,
self_welfare_card as `来自I的商品卡片点击PV`,
recommend_welfare_card as `来自I的推荐商品+查看全部商品点击pv`,
recommend_content_card as `来自I的推荐内容点击pv`,
transfer_card as `来自I的转诊点击pv`,
video_consultation as `来自I的视频面诊点击pv`,
if(total_post_pv-post_click_pv>=0,total_post_pv-post_click_pv,0) as `帖子页链接点击pv(近似值)`
from pm.tl_pm_recommend_strategy_d
WHERE partition_day>='20200907' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
and card_content_type not in ('special')
and recommend_type not in ('新用户AI帖优先','热点卡片','新用户精华帖优先','hotspot_feed','合计','保量')
union all
select
day_id as `日期`,
device_os_type as `设备类型`,
active_type as `活跃类型`,
card_content_type as `卡片类型`,
recommend_type as `推荐类型`,
NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_exposure*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片精准曝光PV`,
NVL(CONCAT(ROUND(card_click/card_exposure*100,2),'%'),0) as `首页卡片点击PV/首页卡片精准曝光PV`,
NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_click*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片点击PV`,
card_click as `首页卡片点击PV`,
card_exposure as `首页卡片精准曝光PV`,
(navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)as `有效二跳pv`,
avg_page_stay as `来自I的单PV平均浏览时长`,
navbar_search as `来自I的搜索框+搜索按钮点击PV`,
highlight_word as `来自I的文内搜索点击PV`,
self_welfare_card as `来自I的商品卡片点击PV`,
recommend_welfare_card as `来自I的推荐商品+查看全部商品点击pv`,
recommend_content_card as `来自I的推荐内容点击pv`,
transfer_card as `来自I的转诊点击pv`,
video_consultation as `来自I的视频面诊点击pv`,
if(total_post_pv-post_click_pv>=0,total_post_pv-post_click_pv,0) as `帖子页链接点击pv(近似值)`
from pm.tl_pm_recommend_strategy_d
WHERE partition_day>='20200907' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
and card_content_type not in ('special')
and recommend_type ='保量'
union all
select
day_id as `日期`,
device_os_type as `设备类型`,
active_type as `活跃类型`,
card_content_type as `卡片类型`,
'合计' as `推荐类型`,
NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_exposure*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片精准曝光PV`,
NVL(CONCAT(ROUND(card_click/card_exposure*100,2),'%'),0) as `首页卡片点击PV/首页卡片精准曝光PV`,
NVL(CONCAT(ROUND((navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)/card_click*100,2),'%'),0) as `来自首页推荐内容卡片的的有效二跳pv/首页卡片点击PV`,
card_click as `首页卡片点击PV`,
card_exposure as `首页卡片精准曝光PV`,
(navbar_search+highlight_word+self_welfare_card+recommend_welfare_card+recommend_content_card*0.2+transfer_card+video_consultation+total_post_pv-post_click_pv)as `有效二跳pv`,
avg_page_stay as `来自I的单PV平均浏览时长`,
navbar_search as `来自I的搜索框+搜索按钮点击PV`,
highlight_word as `来自I的文内搜索点击PV`,
self_welfare_card as `来自I的商品卡片点击PV`,
recommend_welfare_card as `来自I的推荐商品+查看全部商品点击pv`,
recommend_content_card as `来自I的推荐内容点击pv`,
transfer_card as `来自I的转诊点击pv`,
video_consultation as `来自I的视频面诊点击pv`,
if(total_post_pv-post_click_pv>=0,total_post_pv-post_click_pv,0) as `帖子页链接点击pv(近似值)`
from
(
select
day_id,
device_os_type,
active_type,
card_content_type,
sum(card_click) as card_click,
sum(card_exposure) as card_exposure,
round(avg(avg_page_stay),2) as avg_page_stay,
sum(navbar_search) as navbar_search,
sum(highlight_word) as highlight_word,
sum(self_welfare_card) as self_welfare_card,
sum(recommend_welfare_card) as recommend_welfare_card,
sum(recommend_content_card) as recommend_content_card,
sum(transfer_card) as transfer_card,
sum(video_consultation) as video_consultation,
sum(total_post_pv) as total_post_pv,
sum(post_click_pv) as post_click_pv
from pm.tl_pm_recommend_strategy_d
WHERE partition_day>='20200907' and partition_day<=regexp_replace(DATE_SUB(current_date,1) ,'-','')
and card_content_type not in ('special')
and recommend_type not in ('新用户AI帖优先','热点卡片','新用户精华帖优先','hotspot_feed','合计','保量')
group by day_id,device_os_type,active_type,card_content_type
)a
)b
order by `日期` desc ,`设备类型`,`活跃类型`,`卡片类型`,`推荐类型`; order by `日期` desc ,`设备类型`,`活跃类型`,`卡片类型`,`推荐类型`;
\ No newline at end of file
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